Interview with Gijs de Jong, KNVB (4-minute read)

Successful Partnership between KNVB and KPN Wholesale adds ‘Dutch Touch’ to VAR (Videa Assistant Referee)

For the longest time, it was unclear whether the VAR (Video Assistant Referee) would ever see the light of day. But one organization – KNVB, the Royal Dutch Football (Soccer) Association – never had any doubt. For them, the only question was how and when. Thanks to the efforts of KPN Wholesale and partners, the VAR has rapidly become an indispensable resource in the Dutch "Eredivisie".


KNVB began developing VAR technology back in 2011. The Association’s Secretary-General, Gijs de Jong: “When we first started out, we were working out of vans near the soccer stadium. We’d plug in the broadcast cables inside the van – it was a pretty makeshift setup.” But they knew there had to be a better alternative available – using a remote VAR hub, for example. “That would mean we would no longer need to mess around in a van and could move to a more professional setting instead.”

Pilot Stage

It was around this time that the Association made contact with networking and telecommunications company Ericsson, and they spent several years working from their Hilversum offices. This was during the pilot stage of the VAR system, when the protocols did not yet formally allow for the long-term use of this type of technology. Clearance to use VAR in the competition was given only in 2017. De Jong: “Once the use of the technology had been given the green light, we thought this was an exciting opportunity to implement it across the entire Eredivisie.” He continues: “Our intention right from the start was to work from the KNVB Campus in Zeist (near Utrecht), but we were advised against doing so at the time.” KPN partner Fox Sports offered to establish the connections to the Zeist campus.


In early 2018, the Association reviewed the options available. They had three alternatives:

  • Working from the Amsterdam offices of broadcaster Fox Sports
  • Extending the terms of the Ericsson contract and using their Hilversum offices as a base
  • Relocating to the KNVB Campus in Zeist and establishing a fiber-optic connection to the Zeist-based Replay Center

Initial Contact

It was around December/January 2018 that KNVB first made contact with KPN. Initially, this was done through Fox Sports, as they were already a KPN partner for data transmission. The second step was to establish contact with KPN directly (KPN has since become a KNVB sponsor.) De Jong: “That made it even more exciting, because once the technical facilities are in place, you still need to work out the financial details.” Soccer associations in countries like Germany and Italy sign €1.5 billion TV broadcasting contracts, but unfortunately we don’t have that luxury,” De Jong says.

Negotiation Stage

De Jong: “The next step was for all the partners – which included everyone from Fox Sports down to the installation company – to sit down and discuss the terms of the deal, to see if we could make it financially viable. KPN was instrumental in those negotiations.” But they first needed to get the go-ahead from the KNVB general meeting scheduled for March 19. “So we told everyone they could start on March 20, but not a day earlier. We also gave them a deadline of mid-July, as we would need to run tests around that time in preparation for the Johan Cruyff Shield game in early August (the Johan Cruyff Shield is awarded annually to the winner of the match between the Dutch National Soccer League champion and the winner of the national KNVB Cup.) “We moved heaven and earth to get that done in time,” he says.

Green Light

Once the KNVB’s general meeting gave its approval, KPN began building its fiber-optic connection. KNVB then estimated the amount of data traffic to be carried across these cables, as the more accurately you can estimate the capacity required, the more cost-effective the connection. “By doing the math, we were able to reach a solution that turned out to be affordable as well,” De Jong says.

No Errors

There are a total of nine Eredivisie matches scheduled every weekend. The Fox Sports crew shoots from the stadiums, and all this camera footage from the matches – using anywhere from 8 cameras for minor games to 20 cameras for more high-profile ones – is transmitted to the KNVB Campus in Zeist across the KPN network. KNVB must also have the facilities available to send the footage (both video and audio) back to the stadium, so the referee can view it during the match. The actual remote VAR hub, which is located in Zeist, must be able to communicate with the referee in the stadium in real-time, using a headset. Since the same fiber-optic connection is used for this purpose, there can be no delays. De Jong: “We can’t afford to make any errors.”

How Are We Doing So Far?

The first matches using the remote VAR hub have already been played, and so far there has been only one where the audio quality wasn’t up to par. As it turned out, this had nothing to do with the new fiber-optic connections; the culprit was the local connections in the stadiums. The necessary improvements are currently being made. De Jong: “We’re not really too bothered by one minor glitch in a total of 27 matches.” By way of comparison: KNVB scheduled more matches in the last three weeks using the VAR than in the entire previous year. All these matches were played on their own sites, using fiber-optic connections. “I can absolutely say we’re more than satisfied,” De Jong says.

The Journey and the Destination

KNVB’s technical partner at KPN is the Video Transmission department, and in addition it has signed a sponsorship contract and works with teams who provide connections for offices and cell phones. This required that the appropriate legal and procedural parameters be put in place – or, to put it simply, the right people had to agree on the right terms. De Jong: “It really makes a big difference if you’re having fiber installed in a wooded area, a high-traffic area, or straight into your home. One major advantage was that everyone involved in this project thought it was such a challenge and loved being part of it.” He is proud that KNVB managed to bring this prestigious project – the Association being the only organization of its kind to operate these facilities onsite – to a successful close. Without high-quality fiber, we would never have been able to pull it off, so it’s been pretty amazing,” a clearly satisfied De Jong concludes.

VAR: the ‘Dutch Touch’

When we point out the role of Dutch organizations in advancing the VAR technology, De Jong replies: “People involved in sports all over the world use video footage to help make the referee’s difficult job easier and make the game fairer.” The first protocols were created at an early stage of the process, and while these may have since been amended somewhat, 80% has remained true to the original idea. During these initial stages, KNVB was not so much concerned with the question of whether soccer needed VAR technology, but rather when it would be launched, and rather than asking why, they were interested in working out how. De Jong: “I won’t deny that there are certain risks involved, but it’s very exciting to be involved in these types of projects, so we’re happy to take our chances.”

the ARAG/KNVB Replay Center

Mission Accomplished?

The two purposes of the VAR are:

  • Improving the fairness of matches
  • Supporting the referee

When asked whether he feels both these goals have been achieved, De Jong replies: “Sure, the fairness of the game has objectively been improved. Thanks to the VAR, players who have committed fouls have been disciplined, penalties have been awarded, and unfair decisions have been reversed.” But we mustn’t jump the gun, as there have been only three rounds of matches so far,” he continues.

The space used to house the VAR remote hub calls to mind, in terms of look and feel, a cross between a TV studio and a spaceship. De Jong: “I’d hoped that things would turn out as well as they have, but I can honestly say this exceeds all my expectations.” Thanks to ongoing contracts, KNVB does not need to have 5 or 6 technicians on stand-by for troubleshooting. Indeed, the Association has gone boldly where no other soccer association has gone before. “We said we’d be ready to launch by mid-July and that everything would run smoothly by then. I had to wait and see during the first round whether we’d been too optimistic, but by the third round it was clear the system pretty much runs itself.”

About Gijs de Jong

Rule changes and the use of VAR (Video Assistant Referee) technology is one of the five strategic pillars of the Royal Dutch Football (Soccer) Association (KNVB) and part of the organization’s international strategy. As the Association’s Secretary-General (a role he describes as a type of “Secretary of State of the Association”), Gijs de Jong has been in charge of both these areas since 2016. His portfolio of responsibilities also includes changing the rules of the game in order to make soccer viable for the future.

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